BACKGROUND

Beyond cash prizes, what makes NVC appealing to competitors is the opportunity to receive feedback from esteemed judges on how to best pitch their venture in the future.

In years past, Portland has always been used to glamorize the competition and draw in prospective competitors.

This year, NVC has the opportunity to reach a wider audience, virtually.

THE OPPORTUNITY

This year's branding has the opportunity to lay the groundwork for a successful (and virtual) NVC. 

With that, we want our branding to reach an audience that may have been overlooked in previous years. Dig deep into international participants, those who are unable to travel, etc.

PRIMARY AUDIENCE

MBA students enrolled in degree programs across the nation and globally that are pursuing careers in business and entrepreneurship.

SECONDARY AUDIENCES

Faculty advisors who may tell their students about NVC and encourage them to sign up.

People interested in watching the competition are also important, these are the people who may be recruiters seeking students out to work for their companies.